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According to a new report from The SKOS Institute, 75% of Americans express concern about financial-related matters while shopping for junk they do not need.

“It is fascinating to witness,” remarked Kevin Dugan, lead researcher of the study.

“One individual we studied went on a three-minute rant about rising gas prices while she was standing in line to buy the complete series of Full House on DVD. One minute, she’s talking about how she wouldn’t be able to afford to drive to work if gas prices keep rising. The next minute, she’s quoting lines from Full House.

“It was fascinating. And frightening.”

Another individual was overheard expressing concern over potential layoffs at his place of employment.

“We debated asking him why he was shopping for a plasma television, but we didn’t want to interfere,” explained researcher Sarah Nolen.

“Like scientists studying gorillas in the jungle, we must stay out of their way. If we interact with the test subjects, we impact their actions. You wouldn’t ask a gorilla why he was buying a plasma television if he was afraid of losing his job. Would you?”

In the report, which cost $892,000 to complete and was charged to the institutes’s credit card, Dugan and his colleagues studied consumers as they shopped for numerous questionable items. The researchers went to malls, Hummer dealerships, Starbucks, Miley Cyrus concerts, and Disney World.

“What we discovered is that, for most Americans, financial concerns — rising food and gas prices, unemployment, mounting debt, the subprime mortgage mess, the stock market, etc. — are no match for the sheer joy of buying an iPhone for yourself or a sweater for your dog or cat,” noted Dugan.

Dugan did discover a silver lining during the study.

“People like to complain about financial matters, but complaining doesn’t cost anything. It’s free.

“Free. That’s pretty frugal, right?”

The preceding silliness was a public service announcement. With “rebate” checks from the government arriving any day now, please be smart with the money. Don’t use the money on “stuff” (aka “junk”). Pay off debts. Use it to start an emergency fund. Heck, buy gas and food with it. Just please, for the love of all that is good and holy, don’t waste it. Only a fool would do that. You’re not a fool. Are you?

Humor-blogs pities the fool.

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