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Someone Stole the LifeLock Guy’s Identity? Inconceivable!
May 22, 2008

Idiots everywhere were shocked to hear that Todd Davis, the pitchman and CEO for fraud-prevention company LifeLock who has been daring criminals to steal his identity for over two years, has had his identity stolen. As if that wasn’t bad enough, the guy is now being sued.

Don’t know who the heck Todd Davis is? Sure you do.

Davis is the guy who was so certain LifeLock could protect your identity he began freely distributing his own Social Security Number to the entire world just to prove it. He’s given it out in newspaper ads, billboads and radio commercials. A television commercial, which features Davis broadcasting his SSN via a bullhorn in the middle of a city, has taken on cult-like status.

Well, as you would expect, there have been numerous attempts by unscrupulous individuals to use Davis’ SSN for their own evil deeds. All but one attempt to open a line of credit — by a Texas man who used Davis’ information to acquire $500 from an online payday loan operation — has failed. But it’s this one individual and the twenty plus driver’s licenses fraudulently obtained using Davis’ information that have him in hot water with certain LifeLock customers.

These revelations have given a certain dirty segment of our society an opening. Since LifeLock didn’t work for Davis, it must mean it doesn’t work at all. And so, it’s lawsuit time.

Putting aside my belief that LifeLock, freecreditreport.com and the like are semi-scams because they charge people money for things people can do on their own for free, I hate lawsuits like this one. Why? Because this class-action lawsuit isn’t being filed on behalf of LifeLock clients who have had their identities compromised. No, the lawsuit is being filed on behalf of individuals who felt they were “misled” by LifeLock.

Call me crazy, but unless you have had your identity compromised while using LifeLock’s service, you have no real reason to sue them. Suing because someone else has had their identity compromised while using LifeLock makes about as much sense as me suing the Ford Motor Company because some other Mustang owner had defective brakes on their vehicle.

Society has gotten so litigious it hurts my brain.

Have a 27-year-old son who drowned after climbing into a killer whale’s tank at SeaWorld Orlando? Sue the theme park for portraying the whale as huggable and human loving.

Tired of people mistaking you for Michael Jordan? Sue the former basketball player for emotional pain and suffering.

Did your son’s youth league baseball team have a bad season? Sue the coach for being incompetent.

Find out you’ve been paying $10 a month for a less-than-perfect service you could’ve done yourself for free if you had taken two minutes to research it? Sue the company providing the service for misleading you.

Sometimes in life, you should just admit defeat. You say LifeLock convinced you to give them money for a service you could’ve done yourself for free? You say their service doesn’t 100% protect you? You say their “$1 Million Guarantee” has so many disclaimers in the fine print that it’s essentially worthless? Well, sucks to be you. They got you. They got you good. Deal with it. Cancel the service. Take responsibility. Be glad you weren’t one of the ones to have their identities compromised. Move on with your life. And here’s a refreshing idea — don’t sue.

I wish I could sue people who file frivolous lawsuits.

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