Head & Shoulders has a bold guarantee for its new shampoo for men.

How bold? Well, it claims users will have “THICKER LOOKING HAIR IN 1 WEEK, GUARANTEED.”

Wow, guaranteed? That’s amazing.

Of course, when you read the fine print it isn’t so amazing. Head & Shoulders isn’t comparing its product to OTHER shampoos, it’s comparing it to “unwashed hair” (!).

That’s right. Head & Shoulders is making the bold prediction that using their shampoo for one week will make your hair look thicker than if you had not washed your hair at all that week.

I can’t wait for their next advertising campaign where they guarantee using their shampoo will make your hair smell better than if you hadn’t washed it all.

Or their advertising campaign where they boast you will look less disheveled and homeless if you use their shampoo versus not shampooing at all.

Or their brilliant advertising campaign that offers a “110% Money Back Guarantee” if users prefer renowned hair cleaners BBQ sauce and ranch dressing to their shampoo.

Bravo, Head & Shoulders. Bravo.